Visible impact

Lou Downe is the author of Good Services, the bestselling book on how to design services that work and the founding director of the School of Good Services Lou is the former Director of Design for the UK Government where they founded the discipline of service design, growing a 2000 strong team of designers into one of the largest, and most influential design teams in the UK - winning a Designs of the Year award and a D&AD lifetime achievement award Before this Lou’s career spanned big cultural organisations, telcos, banks and most of the regulated industries you can think of where they developed an expertise for developing services under challenging conditions Lou is a hugely experienced and engaging coach and speaker and delivers the majority of courses and coaching here at the school Links: www.louisedowne.com https://good.services/

Andrés Lópes Josenge leads the pan-european client and product experience design teams, with hubs in London and Berlin, that work end-to-end to deliver game changing payment experiences that enable individuals, businesses, and economies to thrive. He led the InVision Design Leadership forum to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. In 2002, he founded ‘Direction’, an independent boutique digital design agency with offices in Madrid (Spain) and Birmingham (USA) where he led an organically grown cross-functional team consisting of researchers, designers, and engineers that helped discover, design, and develop digital products for a series of blue chip clients all over the world.

Ellie Runcie has led pioneering work over the last 20 years, designing programmes that embed design capabilities at scale in the private and public sectors, contributing to both economic growth and societal benefit. She has built relationships with diverse senior stakeholders and is driven by creating inclusive experiences to meet needs in a wide range of contexts. She strives to realise improved performance and impact from the services and programmes she leads and has contributed as a thought leader across multiple platforms globally. At the BBC she is responsible for the user experience across its full digital portfolio of platforms and services, reaching audiences of over 400m worldwide and also for embedding design thinking and methodologies across the organisation to drive transformation.