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Care at Home

Redesigning conversations in healthcare

MA 2024
Keywords
Healthcare, Care, Virtual Wards, NHS
Overview

Our project focused on care-at-home services (also known as virtual wards), an emerging and rapidly growing NHS initiative where hospital-level care is delivered in the patient's home. This approach offers several potential benefits to patients, families, staff, and health systems, and yet it also introduces significant challenges in terms of clarity, cohesion, and trust-building.



We approached this project by examining these services on two different levels. Firstly, we conducted a systemic analysis to understand barriers and enablers to effective care-at-home services across the UK. Secondly, we contributed to the transformation of a virtual ward service within a specific organisation, DHU Healthcare.

At both levels, our design interventions centred on facilitating new forms of conversation between key stakeholders.


At the systemic level, we established a new space for conversations: a working group involving multiple organisations within the NHS, facilitating the exchange of learning, insights, and perspectives on the challenges of providing patient-centric care in this new context.


With DHU, our research revealed that the service was undersubscribed due to a lack of confidence and clarity among referring clinicians. As a response to this insight, we restructured the conversations where DHU first introduces and explains the service to their community partners. Specifically, we developed a toolkit that helps foster empathy through storytelling, clarity through journey visualisation, and engagement through interactivity and built-in feedback mechanisms. Overall, the conversation toolkit allows referring clinicians to better understand the service and its benefits, increasing their likelihood of placing referrals when they encounter an appropriate patient.

Collaboration

We partnered with DHU Healthcare, a healthcare service provider that offers care-at-home services across Derby.

The DHU team, along with other key actors in the Derby and Derbyshire Integrated Care Board (ICB), embarked on a 4-month process with us in order to understand their processes, patient experience, ways of working and aspirations for the future, and to co-create design interventions.


In addition, we engaged 8 organisations that have set up, expanded or evaluated virtual ward services across the UK in our working group, which met monthly and focused on sharing knowledge while exploring how to build more patient-centred care-at-home services.

Context

Changes in society, population, technology, and policy are reshaping the healthcare landscape. As part of this transformation, the boundaries between medical facilities and people’s homes have become more diffuse. In 2005, the NHS piloted a new service called a "virtual ward," which brings hospital-level care into patients' homes.

During the COVID-19 pandemic, these services were rapidly expanded to meet the urgent need for more and better care while minimising risk.

Care-at-home initiatives offer significant potential benefits: they help prevent harm and provide care in environments that are more familiar, comfortable, and personalised. The NHS also viewed virtual wards as a means to increase staff satisfaction, free up hospital beds, and reduce costs.

Due to these advantages, the service was prioritised and expanded swiftly. However, because it scaled so quickly, the design of these services lacked comprehensive guidance and frameworks. As virtual ward services have not been clearly or consistently defined from the top down, their implementation and understanding have varied across different settings. This has resulted in confusion that affects referring clinicians, patients, carers, and service providers.

Confusion among clinicians leads to fewer referrals, incorrect referrals, and incomplete or inaccurate explanations to patients.

The lack of clarity for patients and their carers generates anxiety due to uncertainty about the service, early discharges, and, in some cases, behaviours that are not in the best interest of their health.

Moreover, among organisations developing virtual ward services, there is a consensus that this shift in the context of care presents an opportunity to rethink how care is delivered and to evolve practices in a more patient-centric manner. However, to achieve this, they need to identify best practices through shared learning and the development of generalised insights.

Key moments that matter 

Within the DHU patient journey, we identified five key moments where clarity was most needed and where even small actions could have a big impact.


However, we realised that to intervene effectively we needed to start by helping to maximise referring clinicians' understanding of the service, as this will directly inform patients' understanding and expectations.


This is why we decided to rethink the way DHU approached their first conversations with clinicians: 


How might we design for clarity and trust in the conversations where referring clinicians are first introduced to DHU’s VW service?


As an answer to this question, we developed a toolkit that would allow DHU staff to make the human experience of patients more tangible and visualise in greater detail their journey through the service and the benefits they perceive.


Toolkit

The service introduction toolkit has 3 main building blocks that help change the emphasis and narrative of the conversation into a more patient-centric one, moving from:

  • A point in time to a cycle of conversation: we incorporated a set of questions that help open the conversation and considers the communication that takes place before, during, and after.
  • Clinical cases to human stories: we created a space for narrating stories that centre the patient's emotional journey as a key aspect of the conversation. This makes the benefits tangible and helps clinicians see and feel the impact the service can have on real lives.
  • Explaining features to visualising the journey: we developed storyboards that help communicate every stage of the patient journey in a highly visual way, instead of talking about some of the characteristics and touchpoints. This helps participants understand and remember the service experience.

Experiential outcomes:

  • DHU staff understood service design and articulated its value.
  • We identified opportunities for clarity within the internal team.

Impact

  • DHU staff engaged in re-designing, prototyping, and user-testing their intro conversations in an experimental and human-centred way.
  • We co-created a ready-to-implement tool.

Working group


At a systems level, we focused on creating a new space for conversations, in order to allow actors within the care-at-home ecosystem to exchange perspectives, learnings and vision around how to make these services more patient-centric.


This took the shape of a working group that helped create new connections between different actors delivering care-at-home. We curated 3 themes from our research and invited organisations involved in launching, expanding or evaluating virtual ward services to join us and one another in conversation. 8 organisations from 5 different locations across the UK participated in these sessions and shared their knowledge, reflections, and questions with one another.


This space allowed us to gather new information about the main challenges and opportunities of virtual ward services, while simultaneously prototyping the dynamic of a multi-stakeholder learning collective.


Experiential outcomes:

  • A diverse group of participants engaged in 3 monthly sessions.
  • People formed new connections, meeting outside of the sessions to collaborate.
  • Participants shared deep and rich reflections on how they want the service to evolve.

Impact: 

  • We identified that there is an appetite for continued conversations and for participating in a new cycle of sessions.
  • The group co-created a generalised set of learnings on the three themes that can be shared internally, and also with the broader medical community.
SPECIAL
THANKS

We want to say thanks to Emma, Chloe, Addina, Mimie and Wendy from the DHU team for the wonderful work they do and for allowing us to learn from them.

To Judah Armani for his guidance and mentoring throughout this year.

And to Livework Studio for supporting this project.

Team