CraftMind

Part of

Finance

Help people stay vigilance in their daily lives.

MA 2024

Keywords

Fraud, Finance, Social Impact, Mental Health, Community

Overview

Fraud is a serious problem in the UK and all around the world. According to BDO’s investigation and Fraud and Cyber Crime report, a total of £2.3 billion was lost to fraud in the past 13 months. More than 70% are fraud traps that lead to information theft. These horrific figures account for less than one-seventh of the total, representing many more potential victims.

Collaboration

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How's the fraud happen?

Fraud is the crisis of trust. Scammers use this trust to make promises, and once they gain access to a person’s property, they disappear. Modern fraud techniques are becoming complicated, but they still fundamentally rely on building a reputable image to win trust. Scammers might pretend as your financial advisor, spiritual guide, or a prospective employer. They invade people's life by using their desires and aspirations.

How do I conclude fraud pattern by research? Check Medium

Why being scammed?

Through desk research and collecting stories from individuals, I found that educating people to prevent fraud has limited effectiveness because scams are highly customized and we can’t make people always suspect others. Many people believe that falling victim only affects the elderly. In reality, people under 35 have five times more risk than people over 55. Because of their overconfidence and the strong belief that they won’t be targeted by scammers.

How might we help people stay vigilant when they needed?

Solution Summary

CraftMind is a micro service that uses scenario questions to educate people about the risk of fraud.

- How

The service includes setting up different types of fraud, current event article, psychological questions and the behaviour of people.

- When

CraftMind can be intevene into service and event, allowing companies define how CraftMind will present. They can use it to send out their anti-fraud guidence, notifications, and advertisements.

- What

Focus on guiding people to recognize their current state through their daily behaviors and actively seek assistance from relevant partner organizations.

- User Journey

As people follow current events, they also receive tests from CraftMind. These tests are designed to be engaging and relevant to the things they are going to do. CM helps users better understand their current situation and connect them with partners for support. This allows individuals to recognize the fraudulent message. After that they share their experiences with friends and family. As time passes and interest declines, new current events will take place, creating a loop of vigilance.

Benefit & Future

It not only educates and alerts people through their daily activities, but also guides them to actively find support. It helps individuals improve their lives and mindset while making it easier to access and benefit from service providers. When institutions are aware of the situation, they can positively conduct anti-fraud events, using CraftMind for advertising, and helping people become stronger. In the future, if fraud patterns change, CM will leverage the data and AI learning to present predictive models directly to users against scams.

SPECIAL
THANKS

I am truly grateful to have had Andrea as my tutor. Her exceptional support, expert guidance, and encouragement have been invaluable in helping me achieve my best work. I would also like to extend my sincere thanks to Qian Sun, Kam Chana, and Clive Grinyer for their insightful feedback and professional advice, which have greatly contributed to my ability to think more critically and find direction in my work.

Additionally, I would like to express my appreciation to all the students in the Service Design 23/24 cohort who generously dedicated their time to provide feedback on my preliminary research and prototype testing.

Team

I Ting Lin

ns05170131@gmail.com

Portfolio

Approved