From Family To Community

Part of

Social and Culture

Parent-child kind initiative in community

MA 22/23

Keywords

Youth empowerment, Community design, Volunteering activities

Overview

This is a project cooperated with the British Red Cross to help address the shortage of young volunteers in the organisation.

From Family To Community is a parent-child community activities designed for young people under 15 years old that lets kids have fun while helping the people and environment in the community.

It enhances the British Red Cross' early intervention strategy with young people to build their confidence, strengthen their awareness and capability to care for others and their society from an early age. From Family To Community hopes to attracts young people to be engaged with the British Red Cross and retain involvement.

Collaboration

Over two years British Red Cross are looking to engage young people in co-production and consultation activities. Through our collaboration with the them, we hope to help them achieve the following goals:

Enhance the British Red Cross' early intervention strategy with young people to strengthen their awareness and capability to care for others and the society from an early age.

Attract young people to be engaged with the British Red Cross and retain involvement; making them be more likely to play a role in the organisation.

SECTION ONE SECTION TWO STATEMENT SECTION THREE SECTION FOUR

BACKGROUND

What are we trying to achieve?

Enhance the British Red Cross' early intervention strategy with young people to strengthen their awareness and capability to care for others and the society from an early age.

Attract young people to be engaged with the British Red Cross and retain involvement; making them be more likely to play a role in the organisation.

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Our hypothesis

Young people who are more empathetic and humanitarian are more likely to volunteer.

Young people who are engaged in volunteering at an earlier age are more likely to develop long-term habits of engagement in volunteering.

INSIGHTS

Insights from research

Insight 1

Young people have the values and awareness to help others, but not strongly enough to motivate them to take the initiative.

Insight 2

Young people do not believe in their own abilities, but confidence can be built from very simple things with more experience.

Insight 3

Parents' involvement can be an opportunity to prompt children into action.

Insight 4

Create a more connected community by empowering children to care more about their community through activities.

Define

Problem statement

Young people's motivation and awareness of helping others are limited to the friendship groups but doesn't move into the wider community. Young people don't understand how they could use their capability to help others. Young people don't see the opportunity or feel desire to take the initiative and participate in volunteer.

Because of the heightened degree of safety required to supervised children of this age, the allocated staff and volunteers available to manage will cause human and financial challenge to the British Red Cross. That the main reasons why the British Red Cross is facing a shortage of young volunteers.

Mission statement

How might we help the British Red Cross develop more potential youth volunteers by involving parents to provide safe opportunities and to create a path help young people shift from awareness to engage in volunteer actions, so that to help children develop confidence, their own abilities and motivation to care for others?

Value Proposition

For young people under 15 years old

who are not aware or confident enough of helping others

our（British Red Cross) parent-child community activities

is volunteer activities for children and parents with different themes

that let the kids have fun while helping the people/environment in the community

for helping children build confidence in their abilities, strengthen their awareness of caring for others and willingness to act, and develop long-term action habits.

POTENCIAL OUTCOME

Touch points are toolkits available for families to download and use on the British Red Cross website and community activities organized offline.

SPECIAL
THANKS

We are very grateful to the organizations and people who have supported us and given us valuable advice on our project: Patricia Moorhead from the Youth Action Alliance; Karen Gravell, Jackie Prins, Vridhi Agarwala, and Mairi Allan are from The British Red Cross.

Special thanks to our tutor Clive for his encouragement and kind guidance, and to our other tutors Richard, Jonny, John, and Judah for their help.

Also, thanks to all the volunteers, teens, and parents who invested their time and shared their experiences.

Team

Danyi Zhang

10012689@network.rca.ac.uk

+86 18021014142

Portfolio

Approved

Jiawen Zhang

zjwrca2022@163.com

+86 17769046992

Portfolio

Approved

Ruiqi Li

10021584@network.rca.ac.uk

07536246978

Portfolio

Approved