Background
The government has set a goal to achieve net zero emissions by 2050, with the food industry playing a significant role in this effort. How can we address these issues? Research has shown that promoting seasonal produce can reduce carbon emissions and food waste, as most seasonal produce is locally produced and can reach consumers more quickly.
Through user research and desk research, we found that the concept of seasonal produce is quite vague among young people. many also have a stereotype of seasonality, considering it to be a rather boring topic. they often confuse specific concepts and the products available in different seasons. So, what is seasonal produce?
