Insights
#1 Survivorship bias marginalizes the need for safety in the industry.
Safety concerns will stop one from going clubbing only when something has happened to the person or people around that person.
This bias can lead to a disregard for potential safety risks and a failure to implement necessary precautions.
#2 When shifting from subculture, non-commercial formats to mainstream, commercial formats, the social contract within the ecosystem is renegotiated.
The shift may involve a shift from niche or underground music genres to more commercially popular ones, and a potentially broader demographic of attendees.
Consequently, the social contract also transforms by redefining the mutual expectations and responsibilities within the community.
People go clubbing with different purposes, but they will interact with each other in the nightclub, which may result in unwanted interactions and unmatched intentions.
#3 The upcoming generations have different expectations and needs.
- Gen Z have a more varied relationship with alcohol. They are the "most sober" generation - the most likely not to drink alcohol at all (28%, Mintel 2022). Meanwhile, over a third (36%) of 18-25 year olds often go to pubs/bars for a drink to spend time with their friends, and 59% enjoy drinking alcohol (Mintel).
- Gen Z are the most health-conscious generation. 69% of Gen Z that say a good selection of low/non-alcoholic drinks would encourage them to visit a particular pub/bar (Mintel)
- More people want competitive socialization. Competitive socializing concepts have grown 386% since the beginning of 2021 (Cushman & Wakefield). 59% of 18-24 year olds taking part in a social entertainment game in the month to February 2023 (Mintel).
- Gen Z want something that they can share on social media. 54% of Gen Z consumers spend at least four hours a day on social media (Morning Consult, 2022). Being able to impress others with their nights out is just as important as the actual activities themselves.
#4 Values are under-looked by the government and the culture is not recognized by the public.
There has been a lack of consideration and no direct support towards the industry, which has accelerated the decay under severe inflation.
