PROBLEM

First, people need education and guidance starting from the early stage to build and raise self-esteem.

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•According to interviews, people don’t recognize self-esteem’s importance until they have already formed and suffered from it. Then it takes more effort for them to try to raise their self-esteem.

•People do not know how to develop healthy self-esteem. In some cases, they make situations worse by adopting inappropriate means.

In addition, people need personalized support with their particular problems.

•Various issues contribute to low self-esteem, such as violent parents, manipulative friendships, isolation, and social discrimination.

•Each person meets his or her unique personal problems, and there is no one-size-fits-all answer.

•It is more likely for people who respond to their difficult times with inappropriate coping styles to form low self-esteem.

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Finally, building and maintaining self-esteem is a lifelong topic. A person’s self-esteem may be destroyed when facing certain difficulties.

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Therefore, it is necessary to intervene at an early stage in the process of cultivating people’s self-esteem and provide long-term support.

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OUTCOME

Wecho tackles the problem through both internal and external solutions. On the one hand, the internal solution helps users build healthy relationships with themselves through internal experience that focuses on the inner sense. On the other hand, external support from others can boost users' self-esteem by opening their minds and offering them more understanding, encouragement and compliments.

Internal Solution

Wecho helps people gain better self-understanding, transform self-critical thoughts, and relieve negative emotions through journaling with templates that offer professional guidance based on CBT worksheets. Wecho also provides additional resources and materials like self-tests, studies, and books to help users learn.

External Solution

Wecho creates a trustworthy community that provides peer support through both online and in-person meetings. Users are able to request a meeting, while participants have to follow the community principles. Wecho also provides consultation with psychology therapists when users need more professional help.

STRATEGY

Wecho aims to operate as a sustainable non-profit organization that enhances users’ experiences. Its major cost includes the platform's operation and maintenance, in-person meetings, and additional resources such as worksheets, self-tests, and managers taking charge of the community. Its main revenue comes from funding from NGOs or Government-operated organizations like the China woman’s development foundation, purchasing advanced functions and content from customers, and referral fees from businesses and research centres.

VALUE

Wecho empowers people’s future relationships with others by cultivating their self-esteem at an early stage through an educational, reflective and supportive platform that spreads authentic knowledge, guides users to gain a positive mindset through CBT-based journaling templates and offers external support from the trustworthy community.