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Anwesha Das

MA 2024
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About

I am a CMF Designer from India, with over 5 years experience now transitioned into a strategist role, with passion for creating experiences that touch people’s lives meaningfully. My career so far has centred on, and grown around leveraging research and synthesis to guide the development of innovative products, services, and strategies. 

Following my bachelors degree in textile design from the National Institute of Design, I joined Samsung Design Delhi, India as a CMF designer for the home appliance and mobile devices for the SWA market. I have meaningfully collaborated with various internal Samsung teams, as well as external stakeholders to deliver multiple commercial successes. 

I think my work experience in CMF design and research gives me a unique lens to view the causalities of problems, and take into account human behavioural analyses. I am a human-centred design enthusiast, employing empathetic, creative approaches to tackle complex issues. 

Final Project

In our project, we developed the service "The Pod" which explores psychological safety in the workplace. Sometimes life gets in the way of work, and we may need support to get back on track. Not every workday is created equal- productivity wise, but, there is hardly ever an acknowledgement of that, nor are there channels to communicate these issues to management/coworkers.  

Imagine The Pod as training wheels to create opportunities of safety within the workplace, by reducing the constant feeling of stigma when asking for support or time off at times when going gets tough. By helping employees assess their productivity styles, and formalising the channels of communicating productivity issues, The Pod helps employees establish better boundaries. The Pod also couples organisational policy change with positive nudging and active listening, which will help transform workplace cultures through establishing trust, creating empathetic, inclusive workplaces.

WIP project 2022

FINAL PROJECT PROPOSAL