I’m a driven, multidisciplinary designer, who is passionate about using collaborative design as a means to improve people’s lives and the world around us. 

With a background in product design from Sheffield Hallam University, I have always taken a holistic, people-first approach with my creative thinking. Prior to pursuing my MA, I gained experience working as a product designer and a UI/UX designer at Jaguar Land Rover where I was involved in designing multichannel digital experiences. Throughout lockdown, I began to question where I could apply my passion for human-centric design in a deeper way. I came to realise that the majority of products that we encounter, specifically in sectors that interest me, are actually part of a larger service network. My awareness of design expanded to recognise its intricate and subtle nature. With a desire to develop a more innovative and empathetic approach to problem-solving and design, I found myself redirecting towards Service Design and the RCA. I have since developed a deeper desire and curiosity to understand users’ needs and complex systems, considering everyone involved to tackle the most complex challenges and influence positive change.

Now blending my diverse set of skills from product creation to service thinking, my passion is focused towards social and sustainable impact, health systems and the formulation of social cohesion. Playing a part in the development of a world in which all people belong and contribute to thriving societies is what inspires me.

Through my practice, I am committed to staying curious, chasing those “aha!” moments, and continually exploring the intersections of and expanding the boundaries of service design, strategic thinking, and human-centred design.