Ever since capitalism matured in the mid-eighteenth century, over-consumption has been a hotly debated topic in society. The quest for environmental protection and sustainability over generations has led to the creation of economies such as second-hand and sharing economies to minimise the environmental problems associated with over-consumption. Unfortunately, however, such business models currently only cover high-value, reusable goods such as branded clothing and large household items, while low-priced, inconspicuous items such as stationery and small tableware seem to be excluded from the 'sustainable' sector. If we reflect on ourselves, these low-cost items are often the ones most likely to be irresponsibly purchased, unused and discarded.

In the GIZMO project, we will no longer remain silent, reveal this problem and create new business models that make low-cost goods, or the consumption of low-cost goods, equally environmentally friendly.