Mingyang Li is a service designer and product manager. He has project experience in both design consulting and product development. These projects involve furniture design, cinema technology, Tibet tourism, etc. He specialises in gaining in-depth insights from user needs, finding and defining key project problems, and building core service scenarios.

He believes that by keeping an open mind, and through constant practice and reflection, can one see the whole picture from a higher perspective. Now he is doing service design consulting related to the electric van in Europe and domestic service in China.