I am Mugdha Attarde, currently pursuing a Master’s degree in Service Design from the Royal College of Art (RCA) and holding a Bachelor’s degree in Engineering.

My design philosophy is deeply rooted in the power of human-centered design to transform interactions and enhance user experiences across both physical and digital touchpoints. By applying systems thinking and insights from research, I can identify pivotal moments in a service offering and leverage individual experiences through small interactions or nudges to drive significant changes across the system.

At RCA, I have had the opportunity to collaborate with industry leaders such as Aegon to address complex challenges in financial services. For my thesis, I focused on the issue of constant availability and interaction demands in the workplace,.highlighting the inadequacies of “reasonable adjustments” defined by employer policies and managerial discretion. This work underscored the need for resources to set and communicate boundaries effectively, supported by formalized and reliable systems.Beyond my academic work, I have mentored Imperial College Computer Engineering students in the “Design for Real People” course, along with RCA tutor.

With a commitment to innovation, collaboration, and empathy, I strive to create meaningful design solutions that resonate with users and drive tangible results.