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Qinghanyue Li

MA 2024
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About

I am a multidisciplinary designer passionate about community engagement and social change, with rich experience in creating engaging experience and campaign strategies across fileds including Media, Public Museum, Charities, Tourism, Sex Positivity, and Indie Art.

Having pursued my undergraduate degree in Digital Media & Society at The University of Sheffield (2021), I see myself as an unconventional media researcher and social innovator in flux. With a strong belief in the value of community and mixed-media craftsmanship, I started my Master's study in Service Design at the Royal College of Art in 2023, seeking new ways to translate socio-cultural complexities into accessible, inspirational language through various projects:

  • Mindtree: A nature-as-healing service strategy for university burnout and perfectionism. Partnered with Guild of St.George on the theme "There's no wealth but life", this service aimed to improve the well-being of Imperial College students by bringing young adults closer to nature, refreshing their minds and bodies, and eventually helping them feel more confident about their future.
  • Reconnect: A functional musical installation that rekindles the lost connection between the River Brent and its local community through an interactive, filtrating landscape.
  • De-secret: A reflective stop-motion film that examines and artifies our “failure” to run a co-creation workshop aimed at building healthier aging sex narratives.
  • Touching: A sex-positive start-up that enables 18-40 year-old UK LGBTQ+ women to learn about sex, explore pleasure without fear or shame, and find a sense of belonging in a safe and proud community.

"Dream big and keep it real" is how people usually know me and become friends. In a time when everything goes digital and real-life connections become harder to build, I strive to create works that bridge digital gaps, raise the voice of the unheard, challenge stereotypes, and bring everyone closer. Through constantly renewing my knowledge and bravely moving forward, I hope to make the world a bit better with other sincere dreamers.

Final Project

We are Touching, a multicultural brand passionate about sexual health and pleasure of 18-45 year-old LGBTQ+ women in the UK.

Our mission is to reclaim the often-overlooked space of LGBTQ+ sexual communication, fostering a supportive community that encourages guilt-free exploration of sexuality with multichannel services that deliver queer-friendly content and products.

WIP project 2022

FINAL PROJECT PROPOSAL