I am Xiangjie Li (Olivia), a Service/Product designer from China.

I come from a background in product design and have gained experience in several areas that align with service design. I have experience in areas such as marketing strategy, branding, and product design, and have worked with a research-driven non-profit design agency. Throughout my journey, I have developed a keen interest in sustainable design, equity-centered design, and the integration of innovation with business thinking.

My motivation stems from a strong belief that the economy should serve humanity. With this in mind, a significant portion of my work has been driven by a vision to contribute to a more equitable society while adhering to the principles of human-centered design.

Furthermore, I approach service design with a sense of openness and adaptability. I aim to leverage my design thinking and avoid prematurely confining myself to a singular path. I firmly believe that every industry and every technology share a common aspect: they serve humanity. Placing humanity as the top priority is inherent to being a designer. We possess the ability to utilise any technology or product to illuminate the essence of humanity.