I am Xiukun Wei, born in Anhui province, China, in 1999. I studied industrial design for 4 years as an undergraduate, and then came to RCA to study service design. Life is always moving forward with choices and changes. Before entering the field of design, I was committed to rationally analyzing everything, but now I am constantly thinking about how to put myself in the user’s perspective. This change fascinates me.

In my design language, creativity always comes first. I think solutions without innovation are just repeating what others have done. Mediocre solutions may temporarily solve the problem, but they will not be the final answer.

Donald Norman‘s Design Psychology is a book I like very much. The research and analysis of user psychology is my favorite part of the entire design process. In my mind, I often vividly reproduce the user’s behavior trajectory like a movie narrative to help me better understand what they are thinking.

The field of service design is still in a continuous development stage, and what I want to do most is to use my design to completely influence some aspect of people’s lives around the world one day.