People are living, buying and thinking differently. In today’s consumer landscape, priorities have massively shifted, driven by millennials and Gen Z. This had led organizations to increasingly take their social impact into account. Consumers want to align their spending not only with their values but also with those that are driving our positive environmental changes. Nevertheless, the way they shop tells a different story. We are interested in understanding who will be leading the future of digital purchases and contribute with the most experimental, risky and practical service design areas through a startup lens, data analysis and behavioural nudges.

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