Hyojin is a Service and Experience Designer who uncovers and understands the needs of all stakeholders and translates them into effective and experience-led solutions. Her Master’s in Service Design along with a background in Industrial Design has enabled her to work with a variety of clients and develop a rigorous design process. This approach synthesises complex problems and highlights opportunities which can be turned into usable outcomes through her highly creative and comprehensive mindset, all of which provides great value to the organisation, customers and society.