NIO-MISM

SERVICE SECOND STEP

STEP 2: TRAINING

After the vehicle's arrival, the user will have gotten used to the vehicle handling, and they will have gotten to know the basics. After this, the car system will notify the driver, suggesting that it is time to try the self-driving function and features.  While the user has still not bought the self-driving system, they have a 30-day free trial to test it out. Once installed, the screen will load the mandatory session, and through various video simulations, the system will present how the vehicle will act in specific road contexts, what sound and visual cues it will use to communicate to the user, and the correct course of action and how to properly respond to these situations. These tutorials will be split into two parts, the mandatory one covering the priority features, to properly operate the system, with the final 3 available to be learned in the user’s own time. The mandatory session in total lasts less than 5 minutes. (All session settings, sound, and visual contents are strictly based on current latest scientific research and industry papers. All sessions are tested under scientific principles.) After this, if the driver passes, they will be able to start their early autonomous experience on the road.

SERVICE THIRD STEP

STEP 3: EARLY EXPERIENCE

After a brief period, and after the user has finished the second section of the tutorial, they are now fully equipped with the knowledge to handle self-driving. Now, to properly get to know the system well, the user needs time to build familiarity with it.

The system on the other hand already has the user covered. After each SD system sound or notification, there is a human voice explanation to reassure you what the system is trying to tell you. Apart from that, during these 30 days, the user can use their phone, and through the official NIO app, they can check the system’s performance through the journeys, and how it was making decisions in certain confusing or difficult moments. This makes the autonomous system appear more like a partner in the eyes of the driver, rather than a simple tool. Additionally, the user can connect with the app to the larger NIO community to ask any questions regarding how others have been experiencing their adoption journeys, as well as give and receive tips and feedback from the community.

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SERVICE FOURTH STEP

STEP 4: FORMATION/INTEGRATION

Finally, at the end of the 30-day trial, the new user mode will be officially over, as the user will have gained more than enough experience to operate all the autonomous features.

The system robot NOMI informs them that they can access the advanced settings, such as turning off the human voice reminder after each system notification sound. The user thinks about the pros and cons over the past 30 days - how the autonomous driving helped them during traffic and the more tedious parts of the journey, and also about enjoying the connection to the wider community, with other members confirming and supporting, and the NIO design team fixing bugs and pain points within days. With such a transparent and good service iteration dynamic, the user is convinced and decides to subscribe to the autonomous features for a couple of months, and they will be prepared to take full advantage of this new technology. Furthermore, even if the user does not subscribe at the end of the trial, they will still be equipped with autonomous driving safety knowledge, have the experience to decide on when to get the system later on with no consequences, and will still have access to the community side of the service and connect to the wider community.