The "R:W" project addresses the issue of overconsumption and unsustainable fashion practices, particularly among millennials who struggle to maintain a sustainable and organized wardrobe. With 1.6 billion items of unworn clothing in UK wardrobes, this project aims to reduce the environmental impact of unused garments while optimizing personal wardrobe management.
"R:W" offers a solution through the creation of personal virtual wardrobes using digital twins, enabled by e-receipts and other user data. The service provides intelligent recommendations for outfit combinations, increases the re-wear rate of less-used clothes, and facilitates the resale of underutilized garments on second-hand marketplaces.
By leveraging AI and integrating data from sources such as location, weather, and schedules, "R:W" promotes sustainable fashion consumption. It empowers users to make the most of their existing wardrobe, fosters collaboration with brands to meet circularity goals, and supports the second-hand market through streamlined resale processes.
The project’s long-term vision is to transform individual fashion consumption behaviors, promote sustainable fashion practices, and contribute to a more environmentally friendly clothing industry. Through strategic partnerships and data-driven insights, "R:W" aims to create a positive impact on both personal and global scales.
Collaboration in the "R:W " project involves a synergistic partnership between users, technology providers, and industry stakeholders. Users benefit from personalized wardrobe management through AI-powered recommendations, supported by data integration from platforms like Google and reselling organizations. Technology providers, including API service providers and AI/ML experts, ensure the seamless operation and intelligence of the platform. Apparel brands and retailers collaborate by providing real-time purchase data and gaining insights to optimize production. Reselling organizations facilitate the circular economy by managing the resale of underutilized garments. Privacy protection agencies and industry regulators ensure compliance with data privacy standards and promote sustainable fashion practices. This collaborative ecosystem enables a comprehensive approach to sustainable fashion, benefiting all stakeholders involved.
Leading to excessive consumption. This can be driven by trends, impulsive buying, and the influence of social media.
Fast fashion encourages frequent purchases and quick disposal, exacerbating environmental harm.
Having a large number of unworn clothes can lead to cluttered wardrobes, making it difficult for individuals to manage their space efficiently and keep their belongings organized.
A significant portion of wardrobes is unworn indicates a lack of awareness or consideration of personal clothing needs and preferences, leading to inefficient wardrobe management.
Millennials often find it challenging to maintain a sustainable and organized wardrobe due to the pervasive influence of fashion trends, impulse buying, and social media. This leads to the over-accumulation of unworn clothing, contributing to both personal clutter and broader environmental issues.
We enable users to build a personal virtual wardrobe through the channel of e-receipts via digital twins. As an application, R: W combines the user's other data to intelligently recommend optimised outfits and effectively utilise the clothes in the wardrobe to increase exposure and usage.
Short-term:
1. Cooperated with offline brick-and-mortar closet management organizations to invite organizers to teach closet sorting. 2. Systematically tracking the carbon footprint of garments and the life journey of garments.
Mid-term:
1. Providing user-side trend data for the fashion industry. 2. Better reduce waste in the apparel industry.
Long-term:
1. Cultivate people's awareness of sustainable fashion consumption. 2. Enhancing the environmental friendliness of clothing.
For consumer:
Refresh Remind Rewear: We'll digitally twin you with a whole database of clothes to help you make the most of what you own.
One-click resale less worn clothes service: We help to fast resale clothes by providing an end to end solution.
For brand:
Reach your circularity targets: We support brands to personalised their circularity initiatives and gain key data and insights on changing consumer behaviour.
For secondhand market:
One click digitally streamlined resale journey: Digitalised on-demand resale directly from their wardrobe item.
Optimise efficiency
We consider the first step of users entering our service and successfully using it to be a very valuable testing session. Our prototype is used to test "How we can more effectively attract users to our service in the first step".
Approved
