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Design styles in the furniture market are highly homogeneous.
We've observed that much of the furniture on the market lacks innovation in appearance and style, resulting in a high degree of homogeneity. Our research indicates that while many brands are focusing on technology, sustainability, and materials, they are neglecting the form and innovative styling of furniture. This trend towards simplicity and conservatism is largely driven by the need to cut production and storage costs and to cater to mainstream aesthetic preferences.
We believe that creating inspiring furniture can enrich customers' lives with more color and personalization, and provide designers with greater freedom to innovate. However, the challenge remains: how can we create space for exploring new furniture styles in an industry dominated by minimalist design?
