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Alishka Shah

MA 2024
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About

Alishka Shah is a design researcher and innovator from India passionate about crafting experiences, products, services, and strategies that have the potential to drive meaningful and actionable impact. Adopting a humanity-centered and systemic thinking approach to innovation, she uses design as her lens to explore new domains and challenge existing systemic norms to deliver compelling narratives and holistic solutions.

She pursued her undergraduate degree in Visual Communication at the National Institute of Design, India, and Swinburne University of Technology, Australia and she is currently enrolled in the MA Service Design program at the Royal College of Art, London. Over the years, she’s had the opportunity to work on projects with public and private sector organizations and collaborate with cross-functional teams to deliver pioneering solutions and experiences that have touched the lives of over a billion people globally. Before pursuing her postgraduate education, she worked as a Senior Designer within the Innovation Team at Samsung Research where she drove research and innovation projects within the realms of visual experience, computer vision, artificial intelligence, and augmented reality.

Final Project

Online romance scams targeting older individuals are predicted to have a 75% year-on-year surge, driven by scammers exploiting the needs and vulnerabilities and of the older people online coupled with easy access to sophisticated technologies.


EmTrust is an end-to-end B2B verification and safety service enhancing security on dating sites and social media platforms. By leveraging horizon scanning and cross-platform intelligence, it improves scam prevention, effectively minimising scammers' contact with older users seeking companionship online.

WIP project 2022

FINAL PROJECT PROPOSAL