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Jiali Ling

MA 2024
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About

I am from China and I majored in Digital Media at Tianjin Academy of Fine Arts.

I am currently a service designer with a strong interest in design innovation and user experience. During my studies, I mastered the core methods and tools of service design, such as user journey maps and service blueprints, which enabled me to analyze user needs and propose effective service improvement plans. I focus on the combination of theory and practice, actively participate in various projects and internships, and have accumulated valuable practical experience. I am good at teamwork and communicating with classmates, mentors, and people in other professional fields to promote the smooth progress of projects. As a service design student, I hope to gradually improve my abilities through continuous learning and practice, so that I can create more valuable service experiences for users and enterprises in the future.

Final Project

FinNest is a financial planning service system for middle-class families (focusing on 0-6 year olds) who are new parents that intervenes and supports people at specific key moments in life, much earlier - namely pregnancy to build a pre-emptive financial literacy to people.


This system helps them understand their current needs, tailor their household asset allocation, provide money-saving and financial planning advice, and enable them to make informed financial decisions earlier. Ultimately, it helps new parents develop the habit of long-term planning to ensure they are financially prepared to avoid challenges in later life.


Our services utilise multiple channels (both digital and human) to create interesting touchpoints and provide a new model for the 'new parent' market.

WIP project 2022

FINAL PROJECT PROPOSAL