For too long, too many women have pushed through too much pain to adjust to a work schedule that is at odds with their biological and social reality. Women function on a 21-35 day hormonal cycle (unlike men, who have a 24-hour body clock) and they excel in different areas at each stage. The current 9-to-5 does not account for such variables, and requires women to show up consistently, in exactly the same way, everyday. Moreover, additional socio-cultural factors imposed on women mean they are more susceptible to stress and burnout at work, and also less likely to accept that they need time off. We believe life should be fairer and easier, and wielding the hormonal cycle to make work equitable is one way to do it. As traditional work structures evolve, now is the perfect time to instill workplace equity. By aligning work with their bodies, we aim to help women succeed without compromising their well-being. 

Disclaimer: Our research was focused on menstruating cisgender women, and we use the term ‘woman/women’ for ease of dialog. We recognise that not all women menstruate (or have regular cycles), and not all menstruators identify as women. Our solution ultimately aims to embrace and help everyone who feels seen and validated by it.