I’m a service designer, innovator, and facilitator. I believe that innovation lies beyond the boundaries of the obvious. Thus, my practice is rooted in the art of asking insightful questions and facilitating deep thinking. I place diversity, equity, and inclusivity (DEI), alongside the quadruple bottom line—people, planet, profit, and purpose—at the heart of my process. I believe accessibility and sustainability shouldn’t be separate projects but woven into all actions we take, especially as designers. To achieve this, I work closely with communities and individuals, co-designing the realities they desire.

Over the last 7 years my practice has taken me across diverse industries, from the health and public sectors to the cutting edge of sustainable fashion, data analytics, AI/ML, and fintech. I’ve collaborated with startups and NGOs building meaningful narratives in different settings. I came to the RCA to further substantiate my systems thinking mindset and integrate it with futures thinking and was provided with all the resources necessary to realize my goals.

Across my projects—whether reimagining the future of reoffending with the Ministry of Justice, confronting misinformation in the age of AI with BBC, or aligning work with women’s hormonal health for my final project, Ta-Da!—I have consistently integrated systems thinking with futures thinking, designing mindfully for a rapidly changing world. These initiatives reflect my belief that true innovation comes from understanding core human needs and co-designing solutions that anticipate current and future challenges.

My experience at the Royal College of Art has helped me hone many skills, but most of all, it has helped me develop a new way of thinking. I have learned to quickly adapt to diverse contexts and embrace the process of unlearning and relearning, striving to bring a fresh perspective to every project I undertake. Here, I have evolved my practice to become a more engaging storyteller, a more confident facilitator, a more critical researcher and all in all, a more holistic designer. I aspire to continue applying these skills while working towards a more equitable and delightful world for all, leveraging service design to enact positive change at the grassroots level.

Get in touch with me if you’d like to co-create a future that’s inclusive, sustainable, and joyful.