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XIAOMENG YU

MA 22/23
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About

I am a designer who graduated from the Central Academy of Fine Arts in 2020 and have worked in the field of sustainable design consulting for two years. During this period, I had the privilege of providing sustainable development consulting, event planning, and proposal solutions to organizations and listed companies such as Beijing Indigo, China Goldwind, China Mengniu Dairy Co, and China Vanke.


My primary areas of research include sustainable design, system design, and social innovation design. I specialize in industrial (platform) systemic research and sustainable process upgrading, with a deep understanding of issues related to SDG 13, Climate Action.


In 2022, I became a student in the Service Design program at the Royal College of Art, United Kingdom. Here, I continue to explore the field of sustainability, with a particular focus on human-centered design. My interests also lie in community systems research and designing social innovation solutions.


By grasping global development trends and understanding the needs of specific communities, I strive to use the eyes of a designer to discover real needs and create genuine designs in this ever-changing era.

Final Project

As sustainable dairy farm transformation is a complex and long-term process, dairy farmers are frustrated by the financial pressure of transformation, and the public does not understand and value their efforts. At the same time, many people still love dairy products but feel guilty and ashamed while consuming milk due to the negative information they get from social media.


Dairy Dream is a service that aims to enable the farmer and consumer sides to see each other better, establish a more transparent communication mechanism, and make consumers a part of the transformation of a sustainable Dairy industry and work towards a more sustainable future.

WIP project 2022

FINAL PROJECT PROPOSAL