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Zejia Li

MA 2024
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About

As a UX designer, currently studying Service Design at Royal College of Art, where I explore the theoretical and practical aspects of designing services that create social impact and innovation. I have a solid foundation in Interaction and User Experience design, which I acquired from my previous work experience at Hi-Tech companies like Tiktok. I am passionate about creating user-centered and engaging digital products that meet the needs and expectations of diverse users and stakeholders.


Getting used to work on designing and improving the digital products for business users, I collaborate with managers and developers from different business lines to deliver effective solutions that enhance the merchant's selling experience. Also, recognised as a pragmatic team player, I thrive within collaborative and interdisciplinary settings, where I harness my adept communication and problem-solving skills to synergise with project managers and developers.

Final Project

Start from our own experience, take a look at that struggling time when you start your journey as a rookie in a different country... Lots of “unexpected” difficulties can make us overwhelmed. Chinese graduates working in London need to quickly learn how to manage their finances, savings, and investments. These challenges arise quickly and continuously, yet there are currently no specific products or strategies tailored for them within existing banking or financial institutions. Due to this, we wanted to take care of Chinese graduates to get over this vulnerable period.

WIP project 2022

FINAL PROJECT PROPOSAL